This ad’s real force is seeing a kid do what kids love to do: Make Believe. As this young boy, portraying to be a young Vader goes around the house testing his powers and finds himself struggling to use the force of his power to start a washer and dryer, get the family dog to do something, bring a baby doll to life and make his lunch appear in the kitchen with Mom, all fails to work. When dad arrives home in his Volkswagen Passat, young Vader comes out to work his magic on the car and to his surprise; he was shocked to hear the engine roar to life due to his father starting the car inside with his remote. This clever act of his father is a very traditional way a family in the 21st Century would react to a young child’s imagination.
The recent release of the new Star Wars episodes has captured the attention of a whole new generation of younger admirers. The commercial appropriately illustrates the love and affection that the older generation has towards the original star wars and the joy they have in sharing this character in the younger generation today in the 21st century. And all of that feeling good just happens to rub off on the Volkswagen at the end. As this similarly portrays, we know that young Skywalker, the boy who eventually becomes the evil Darth Vader, was an emotional and impulsive young Jedi who always felt his powers were superior. With the famous Star Wars music in the background, we see a youngster dressed as Vader trying to use his Force powers unsuccessfully around the house before his father returns home—in the all-new Volkswagen Passat. To his success, as Vader dashes outside and shoos away his father's hug in a typical Vader rage, he tries one last time to use the Force on the car in the driveway. This fascinating take on children of this age, using their imagination is a huge important part of childhood; to a young kid, anything is possible.
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